In the era of narrowcasting, even shopping services have become sharply focused. A New England-only home shopping show, Personal Shopper One, debuted last month on Fox affiliate WPXT Portland, Me. The half-hour program features products from local retailers and manufacturers.
The show is owned by local TV personality Judson Smith and businessman Steven Young, a furniture dealer. They buy the time from the station, which they also pay to produce the shows. The partners, in turn, get money from the retailers and manufacturers that appear on the show.
Maine has a reputation for quality products, says Tony Palminteri, WPXT's vice president and general sales …
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